One of the most vital Search Engine Optimization (SEO) tools is rank trackers. In this article, find out why rank trackers are a must-have for all online entrepreneurs looking to reap the benefits of search engines.

There is no doubt that Search Engine Optimization (SEO) is here to stay, contrary to assertions by some marketers that it is dying. Statistics from BrightEdge show that 53.3% of web traffic comes from organic search, while SEO drives 1000%+ more web traffic than organic social media. Interestingly, 68% of online experiences start with a search engine. All these are statistics that show that SEO is here to stay.

The Search Engine Optimization (SEO) Software Industry

The fact that SEO is here to stay also means that the SEO software market will continue witnessing exponential growth. According to a report published on GlobeNewswire, the US SEO software industry was worth around $184.8 million in 2020 and is expected to grow at a 14.4% Compound Annual Growth Rate (CAGR) into a $1.6 billion industry by 2027.

How Rank Trackers Work

For the record, there are so many types of SEO software categorized depending on their core functions.

Among the common SEO tools is rank trackers. For starters, a rank tracker is an SEO tool that enables online entrepreneurs and SEO professionals to track the positions of their websites on the search engines, for example, Google. Remember, business owners must monitor their presence and ranking in search engines, as this is where more than half of web traffic comes from. So, how do rank trackers work?

Rank trackers have been designed to help online entrepreneurs know the daily rankings of their sites and the rankings of competitors. Interestingly, they can be set to deliver daily rankings, or you can set ranking alerts so that you are notified only when significant changes occur.

Rank trackers also come with keyword research tools. As you may be aware, keyword research is the backbone of SEO. Rank tracking tools help online entrepreneurs find more opportunities for monetizing their sites. Remember, the more high-value keywords you rank for, the better for your online business. Some of the critical keyword research data that these tools provide include monthly search volume, keyword difficulty, cost-per-click data, estimated traffic volume, and more.

Search engine ranking tools have also been designed to allow for efficient data handling and reporting. Online entrepreneurs can export data and reports by CSV or PDF. This data is crucial in evaluating the performance of the business. It can also be shared with the different partners, for example, advertisers and affiliate partners.

Wrapping Up

There’s no doubt that SEO tools, especially rank tracking tools, are an asset for online entrepreneurs who want to reap from organic traffic. With ranking tools, online entrepreneurs have a way of gauging the business’s health and predicting the future of the business.