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Ottawa, Ontario – November 29, 2011 – Exploriem.org, Ottawa’s not-for-profit professional entrepreneurs and intrapreneurs organization, has chosen EyeVero Marketing Communications Group to design and develop its new brand. The project will include a new state-of-the-art website complete with built in social media tools, an integrated resource centre, an e-commerce component, and more.

“We chose EyeVero because it offered more than just a website redesign. They didn’t offer us just a pretty website, they offered us one that was measurable and quantifiable,” said Erika Godwin, Manager Exploriem.org. “We’ll also benefit from EyeVero’s Brand Strategy Process as it will help us meet our key target audience’s requirements and our organization’s goals and objectives.”

EyeVero’s CEO and President Scott Williams said he was delighted that EyeVero was chosen. He stated, “We at EyeVero are very excited to help Exploriem.org enhance their web presence. Its ongoing efforts to help entrepreneurs is an integral part of Ottawa’s business community. The network and tools Exploriem.org provides to its members is unparalleled. It is a great honor to be part of the organization and to help them continue their work here in the national capital region.”

Exploriem’s new website is just one component in the organization’s ongoing commitment to the Ottawa business community. The Exploriem.org team and its members continue to mentor, teach, perform research, conduct events, network, provide early stage funding, and provide office/incubator space to assist in the furtherance of entrepreneurship in Ontario and around the globe.

The enhancement to Exploriem.org’s web presence will now include EyeVero. This is an opportunity for the company to give back to the community and to the businesses just starting out—businesses that may not otherwise have the resources available to them.

About Exploriem.org

Exploriem.org is a registered Canadian not-for-profit professional entrepreneurs and intrapreneurs organization. Founded in 2001, Exploriem.org appeals not only to entrepreneurs and would-be entrepreneurs, but also to intrapreneurs and high achievers interested in participating in shaping the technological, economic and sociological future.

Its goal is to mentor, teach, perform research, conduct events, network and provide early stage funding and office/incubator space to assist in furthering entrepreneurship in Canada and around the world.

About EyeVero 

EyeVero Marketing Communications Group provides a targeted approach to strategic branding, graphic and website design, communications plans and new media communications. Its clients range from multi-national corporations to small-, medium- and large-sized businesses.

Behavioral science lies at the heart of everything the company does. As a result, it understands how people cognitively retain information, emotionally connect to it, and become advocates of it. Since its marketing communications strategies flow from its behavioral science methodology, they are not only successful but also qualifiable and measurable.

EyeVero also delivers and implements solutions. Its business process assesses the effectiveness of its clients’ marketing communications. It then provides recommendations on how to integrate brand language and how to strengthen and promote brand image. EyeVero ensures improved results because it builds integrated marketing tools that create a demand for its clients’ brands, creating a better brand experience and a higher conversion rate.

EyeVero’s comprehensive strategic planning methodology not only results in improved efficiency and brand effectiveness, but also results in higher sales through targeted messaging that converts prospects into customers.

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