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We take you on a voyage to help you create the most compelling business models for the 21st Century. We are going to look deep into the past (as far back as the beginning of trading economies circa 10,000 B.C.) as well as show you models from the decade past and the new one we are currently in that may amaze you—ones that generate cash on three sides (not only getting cash from customers but from suppliers and marketers too).
You will learn how it is now possible to reverse out much of your work, to create mass customization in products and services, turn products into services and vice versa, engage in negative cost selling and negative cost marketing and much more.
Who Should Take this Course
In six lectures, you will learn/study and do the following:
(** Excerpt from Quantum Entity re. Worry Dolls: http://www.eqjournal.org/?p=2939.)
Prof Bruce is a leader in designing and building business models for the 21st century that allow you to compete and win in a tough competitive world.
He is best known as Founder of the Ottawa Senators, Scotiabank Place and Ottawa Senators Foundation but he has also participated either as principal or advisor in 168 other startups and counting. He has taught entrepreneurship, urban economics, urban design and real estate development at University of Ottawa, Carleton University and the Australian National University. He is a civil engineer from McGill University in Montreal and has his Masters of Engineering-Science from the University of New South Wales in Sydney and his PhD in Urban Economics from the Australian National University’s Urban Research Unit in Canberra.
(* You will compare your preliminary business model and your initial 2-minute Elevator Pitch with the final ones you will create during the course—to measure your progress and evaluate outcomes.)
To Be Announced
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900 Morrison Drive