Courses
IOE5100 Advanced Business Models
We take you on a voyage to help you create the most compelling business models for the 21st Century. We are going to look deep into the past (as far back as the beginning of trading economies circa 10,000 B.C.) as well as show you models from the decade past and the new one we are currently in that may amaze you—ones that generate cash on three sides (not only getting cash from customers but from suppliers and marketers too).
You will learn how it is now possible to reverse out much of your work, to create mass customization in products and services, turn products into services and vice versa, engage in negative cost selling and negative cost marketing and much more.
Who Should Take this Course
- Start-Up Founders
- Entrepreneurs
- Intrapreneurs
- Artpreneurs,
- Suitable for persons with 3rd year, 4th year university or Masters levels of understanding and commitment
Topic Covered
In six lectures, you will learn/study and do the following:
- L1, Business Modeling in the 21st Century—Integrating the Internet into the DNA of your Enterprise. Slide deck: PPT file, PDF file (Lecture 9 am to Noon, followed by one hour workshop and lovely lunch)
- L2, Case Studies of Self-Capitalized Enterprises—Creating Powerful, Innovative Value Propositions and Sustainable Competitive Advantage through Differentiation. Creating and Improving new products and techniques in existing established companies. Slide deck:PPT file, PDF file (Lecture 9 am to Noon, followed by one hour workshop and lunch)
- L3, Self-Capitalization for the Modern Enterprise—You are never too big a company to use Bootstrap Financing techniques. Slide deck: PPT file, PDF file (Lecture 9 am to Noon, followed by lunch and afternoon adventure tour at fabulous cottage on Big Rideau Lake)
- L4, Turn Selling into Buying—Effective Customer Acquisition using Negative Cost Selling, Guerrilla Marketing, Social Marketing and Earned Media. Slide deck: PPT file, PDF file Assignment (Blue Heron Storage Case Study):http://old.dramatispersonae.org/NegativeCostSellingBlueHeronStorageExercise.doc. Blue Heron Storage Corp Blank Spreadsheet: PDF file, Blue Heron Storage Corp Answer Spreadsheet: PDF file, XLS file (Lecture 9 am to Noon, followed by one hour workshop and lunch)
- L5, Corporate Organization and Structure for Entrepreneurs, Intrapreneurs and high level management—Creditor Proofing Yourself. Slide deck: PPT file, PDF file (Lecture 9 am to Noon, followed by one hour workshop and lunch)
- L6, Student presentations 9 am to Noon, celebratory lunch with prizes/surprises
Outputs
- Build/Improve/Adjust your Business Model (40%)
- Draw a Message Map outlining your value proposition (15%)
- Produce and record your 2-Minute Elevator Pitch on YouTube (if public) or otherwise (if private) (20%)
- Present your Business Model (25%)
Takeaways
- IOE provides each of its students with 6-month and 1-year individual follow ups with Prof Bruce
- Entrepreneurs Handbook II (Read the Foreword here: http://www.eqjournal.org/?p=3179)
- Student Entrepreneur Business Model
- Your Message Map
- 2-minute Elevator Pitch video on YouTube (if public) or unlisted (if not)
- Masters-level Certificate
- Copy of Quantum Entity, We Are All ONE, a novel written by Prof Bruce [released in June 2012] and signed by the Author**
(** Excerpt from Quantum Entity re. Worry Dolls: http://www.eqjournal.org/?p=2939.)
Instructor
Prof Bruce is a leader in designing and building business models for the 21st century that allow you to compete and win in a tough competitive world.
He is best known as Founder of the Ottawa Senators, Scotiabank Place and Ottawa Senators Foundation but he has also participated either as principal or advisor in 168 other startups and counting. He has taught entrepreneurship, urban economics, urban design and real estate development at University of Ottawa, Carleton University and the Australian National University. He is a civil engineer from McGill University in Montreal and has his Masters of Engineering-Science from the University of New South Wales in Sydney and his PhD in Urban Economics from the Australian National University’s Urban Research Unit in Canberra.
Pre-Course Preparation
- Provide Exploriem with two reference letters; one personal and one from a past employer.
- Please get a free Twitter account and follow:@Exploriem and @ProfBruce. We will be using the hashtag #IOE. Please read ‘Twitter Nation‘. Twitter is the fastest way to integrate you to a worldwide, learning network of entrepreneurs and intrapreneurs.
- Take the ECQ Test. Send your score to tscholtes @ exploriem.org.
- Give some thought to the Business Model you wish to build during this course. Please read: The Complete Business Model. The more of these elements that you can incorporate in a new or existing model, the more you are likely to prosper.
- Practice using our online Business Model Generator: BMG
- GRecord a 2-minute Elevator Pitch* and put it on YouTube (public or unlisted) Your pitch is the product/idea you or your company would like to develop and launch to complete or improve your business model and increase revenue. To improve your value proposition and elevator pitch, please read ‘How to Make a Great Elevator Pitch’: Word Doc
- Before you create or record your elevator pitch, it is worth spending time composing amessage map. A message map summarizes your value proposition and helps you to prepare to make your elevator pitch which will be 15 seconds to (not more than) 2 minutes long.
- Provide Exploriem with a link to your Twitter/Blog/YouTube/Business/Facebook/LinkedIn and other relevant social media tools.
(* You will compare your preliminary business model and your initial 2-minute Elevator Pitch with the final ones you will create during the course—to measure your progress and evaluate outcomes.)
Price
To Be Announced
More Information on the Course
