Institute of Entrepreneurs
Institute of Entrepreneurs : Strathmere July 23rd-28th, 2012
Come to beautiful Strathmere (1980 Phelan Road West, North Gower near Ottawa, Canada) to study with Prof Bruce from Monday July 23rd to Saturday July 28th, 2012.
Schedule and Content
In just one week (six lectures), we will turn you into a stupendous entrepreneur/intrapreneur. You will learn/study and do the following:
L1, Monday, Lecture 9 am to Noon, followed by one hour workshop/Business Modeling in the 21st Century—Integrating the Internet into the DNA of your Enterprise. After workshop, lunch will be served. Strathmere provides delicious food, locally grown, much of it in their own gardens.
L2, Tuesday, Lecture 9 am to Noon, followed by one hour workshop/Case Studies of Self-Capitalized Enterprises—Creating Powerful, Innovative Value Propositions and Sustainable Competitive Advantage through Differentiation. Creating and Improving new products and techniques in existing established companies. After workshop, lunch will be served.
L3, Wednesday, Lecture 9 am to Noon, followed by afternoon adventure tour, visit to fabulous cottage on Rideau system (1:30-5:30pm) for bbq and water skiing, tubing, wake boarding/Self-Capitalization for the Modern Enterprise—You are never too big a company to use Bootstrap Financing techniques.
L4, Thursday, Lecture 9 am to Noon, followed by one hour workshop/Turn Selling into Buying—Effective Customer Acquisition using Negative Cost Selling, Guerrilla Marketing, Social Marketing and Earned Media. After workshop, lunch will be served.
L5, Friday, Lecture 9 am to Noon, followed by one hour workshop/Corporate Organization and Structure for Entrepreneurs, Intrapreneurs and high level management—Creditor Proofing Yourself. After workshop, lunch will be served.
L6, Saturday, Student presentations 9 am to Noon, celebratory lunch with prizes/surprises
Learning Outcome
What we are going to do together in a week is to take you on a voyage to help you create the most compelling business models for the 21st Century. We are going to look deep into the past (as far back as the beginning of trading economies circa 10,000 B.C.) as well as show you models from the decade past and the new one we are currently in that may amaze you—ones that generate cash on three sides (not only getting cash from customers but from suppliers and marketers too).
You will learn how it is now possible to reverse out much of your work, to create mass customization in products and services, turn products into services and vice versa, engage in negative cost selling and negative cost marketing and much more.
Outputs
You will complete these assignments:
A. Build/Improve/Adjust your Business Model (50%)
B. Produce and record your 2-Minute Elevator Pitch on YouTube (if public) or otherwise (if private) (20%)
C. Present your Business Model (30%)
Ten Reasons to Attend IOE5100
Are you a talented entrepreneur, intrapreneur, 3rd, 4th or MBA-level student, product manager, executive, supply chain manager, high level manager/executive or enterprise founder? If so, here are ten reasons why you or someone from your organization should take this course:
1. Receive an IOE Certificate for course work in a condensed one-week period.
2. Create and improve your Business Model so the harder you work, the more money you make.
3. Craft and improve on your value proposition and then turn it into a fantastic elevator pitch and YouTube viral hit.
4. Learn and expand your knowledge about self-capitalization for modern enterprises, effective customer acquisition using Negative Cost Selling, Guerrilla Marketing, Social Marketing and Earned Media.
5. Take advantage of personal mentoring by Prof Bruce during the retreat as well as a 6-month and 1-year follow up with Prof Bruce! Access to IOE Newsletter only available to former IOE students.
6. Surround yourself with competitive individuals who share your passion for entrepreneurship and intrapreneurship.
7. Learn the entire entrepreneur skill set—A to Z.
8. Take a one-week, learning, guilt-free ‘vacation’ and escape deadly routine.
9. It’s held in friendly, world-class resorts! Includes: adventure tour/cool takeaways (Entrepreneurs Handbook, YouTube Elevator Pitch, Biz Model, Graduate Certificate, signed copy of Quantum Entity, a novel about an extraordinary group of young people who found a globe-spanning tech company*).
10. It’s cost effective-special introductory price. It’s world class. It’s team building. It’s adventure. It’s fun.
(* To read the Foreword of Quantum Entity, please go to: http://www.eqjournal.org/?p=2932.)
Takeaways
Here’s what you will take away from IOE5100:
A. Entrepreneurs Handbook II (Read the Foreword here: http://www.eqjournal.org/?p=3179)
B. Student Entrepreneur Business Model
C. 2-minute Elevator Pitch video on YouTube (if public) or unlisted (if not)
D. Masters-level Certificate
E. Advance copy of Quantum Entity, a novel written by Prof Bruce to be released in 2012 and signed by the Author together with your very own Worry Doll**
(** Excerpt from Quantum Entity re. Worry Dolls: http://www.eqjournal.org/?p=2939.)
Follow up Mentorship
IOE provides each of its students with 6-month and 1-year individual follow ups with Prof Bruce.
More about Prof Bruce
Dr. Bruce M. Firestone, B. Eng. (Civil), M. Eng.-Sci., Ph.D., is perhaps best known as Founder of the Ottawa Senators and Scotiabank Place. In May of 2006, Dr. Firestone joined the University of Ottawa’s Telfer School of Management as its first Entrepreneur-in-Residence. In addition, Dr. Firestone is a licensed Real Estate Broker with Century 21 Explorer Realty Inc. Dr. Firestone is also known for his work as Executive Director of Exploriem.org, a Canadian Registered Not-For-Profit corporation focused on educating and mentoring entrepreneurs and intrapreneurs in Canada and around the world.
Dr. Firestone advises clients on business modeling, self-financing, smart marketing, differentiated value, harnessing the Internet, real estate and other issues related to entrepreneurial companies and organizations. Prof Bruce has launched or helped to launch more than 168 startups in fields including tech, real estate and services.
Dr. Firestone received his Bachelor of Civil Engineering degree from McGill University in Montréal; his Master of Engineering-Science (Traffic and Transportation) from the University of New South Wales in Sydney and his PhD in Urban Economics from the Australian National University in Canberra. He has also studied or taught at Laval University, Harvard University, University of Western Ontario and Carleton University as well as the University of Ottawa.
Dr. Firestone is married with five children. He supports numerous charities.
Prof Bruce has been an operations research engineer, a real estate developer, a hockey guy, a professor of architecture, engineering, business and entrepreneurship, a real estate and mortgage broker, a founder of two not-for-profit organizations, writer and novelist and, of course, a peerless husband and father of five great kids.
You can follow him on Twitter at: www.Twitter.com/ProfBruce and read his blog at:www.EQJournal.org.
Special Introductory Price
Costs for the course, meals and adventure tour as well as all takeaways and outputs are:
Course cost is $585 for students or not-for-profits/charities/NGOs and $835 for everyone else + HST.
A limited number of scholarships are available.
Pre-Admission and Pre-Preparation
To apply for admission and prepare, you need to do the following:
1. Provide us with two reference letters; one personal and one from a past employer.
2. Take the ECQ Test (http://dramatispersonae.org/ECQTest/ECQ(ns)TestAuto.htm) and send us your score.
3. Please read: Twitter Nation (http://www.eqjournal.org/?p=2080), Personal Business for Life, PB4L: The Road to Financial Security and Independence (http://www.eqjournal.org/?p=2020) and The Complete Business Model (http://www.eqjournal.org/?p=692).
4. Run your preliminary business model (the one you would like to work on during the course) through our online utility, the Business Model Generator (see:http://dramatispersonae.org/BusinessModels/BusinessModelGeneratorLandingPage.htm and http://www.dramatispersonae.org/bmg/) and bring the outputs with you.
5. Provide us with a link to your Twitter/Blog/YouTube/Business/Facebook/LinkedIn and other relevant social media tools. If you don’t have one, get a Twitter account and follow @Prof Bruce and @exploriem as well as @tclscholtes. Twitter is the fastest way to integrate you to a worldwide, learning network of entrepreneurs and intrapreneurs.
6. Record a 2-minute Elevator Pitch* and put it on YouTube (public or unlisted) Your pitch is the product/idea you or your company would like to develop and launch to complete or improve your business model and increase revenue. To improve your value proposition and elevator pitch, please read: How to Make an Elevator Pitch (http://www.eqjournal.org/?p=339) and Elevator Pitch Workshop (http://www.eqjournal.org/?p=361).
(* You will compare your preliminary business model and your initial 2-minute Elevator Pitch with the final ones you will create during the course—to measure your progress and evaluate outcomes.)
Testimonials
“Basically, you can’t be running a startup in Ottawa and not have benefited from Prof Bruce’s wisdom in some way. His credentials would take a whole page to write but in a nutshell, he is Founder of the Ottawa Senators, is Executive Director of a business incubator called Exploriem.org and with his knowledge and experience he is one of the best advisors I ever had!” Vahid Jozi.
“This course filled a hole in the MBA program – business modeling is an essential skill for all MBA grads regardless of whether he/she is an entrepreneur or manager. The experience was enhanced by Prof. Bruce’s innovative teaching style. Of the 20 MBA courses I’ve taken, this one is in the top two!” J. Krenosky.
“Startup DNA was different from any MBA course I have taken to date. It provided me with both a practical understanding and creative outlook on the how to’s of building a business model. Prof Bruce equips you with the knowledge and the courage to stop ‘thinking’ about entrepreneruship and start ‘doing’ it – all the while reviving your entrepreneurial spirit. Thank you Prof Bruce!” Ziad Geagea
“Entrepreneurialist Culture is invaluable to anyone interested in becoming an entrepreneur, intrapreneur or wants to create a start-up and reap the benefits. It forces you to think in business models, relationships and ecologies, to take ideas and turn them into strong value propositions for individuals, and to stand alone; looking at a market and measuring yourself in the success you create with your ideas, determination and leadership. You don’t only learn how to work hard, but how to reverse out the work as well. It changes the way you think about business and the possibilities beyond just a carrier, but a way of life and thinking,” Craig Schoen.
What Steve Jobs and Sam Palmisano Think about Biz Models
Steve Jobs
Steve Jobs figured out how important biz models are before he launched the iPhone when he insisted that AT&T* give him a share of their subscriber revenues in return for a two year exclusivity on the device. With that, he revolutionized yet another industry’s biz model. Cell phone manufacturers went from selling a ’shrink wrapped’ gadget for a one-time payment in a brutally competitive market with poor margins that was racing to the bottom to an industry with multiple sources of revenues (ads on the iOS platform, iTunes downloads, app store sales and revenues, search fees, streaming, subscriber revenues, sale of the device itself), some of which are recurring: the holy grail of techdom.
(* Wired.com (http://www.wired.com/gadgetlab/2012/01/iphone-att-q4-sales) reports that the iPhone represented 80% of all AT&T smartphone activations in the last quarter of 2011 during which they added 9.4 million new subscribers, 50% more than in any previous quarter in company history. We estimated that the iPhone is returning a phenomenal 288% p.a. to Apple making the platform and the device perhaps the single greatest tech profit generator ever. Please see: http://www.eqjournal.org/?p=1714.)
Sam Palmisano
Sam Palmisano, when he was CEO of IBM told BusinessWeek (April 3rd, 2006) why he places a great deal of emphasis on the importance of business model innovation. He said: “…with product innovation, it’s a certainty that your competition is shortly going to copy what you have done. With business-model innovation, though, if you can come up with a unique way of doing things, it’s much tougher to react to.” Mr. Palmisano spent approximately 40% of his time as CEO on IBM business models.
For More Information about the Course about IOE
Ms. Theresia C.L Scholtes
Assistant Manager
Exploriem.org
LINCOLN FIELDS SHOPPING CENTRE, 2525 CARLING AVE, SUITE 23, OTTAWA ON K2B 7Z2
Tel.: 613.566.3436 ext. 204 Fax: 613.422.2807
Twitter: http://twitter.com/tclscholtes
Comparables from Schulich Executive Learning Centre
Masters Certificate in Business Analysis/Program Fee: $9,450 CDN + applicable taxes
Program fee includes full 9-module program tuition, all teaching materials, iPad 2, lunches, and refreshments. Schulich Executive Education Centre’s liability is limited to reimbursement of paid tuition fee.
Masters Certificate in Supply Chain and Logistics Management/Program Fees:
• SCL members: $10,550 CDN + Applicable taxes
• Non-members: $10,950 CDN + Applicable taxes
• Program fee includes program tuition, teaching materials, lunches and refreshments.
• It also includes a six-month membership in Canada’s leading supply chain & logistics association – SCL Canada – for non-members who register.
• Schulich Executive Education Centre’s liability is limited to reimbursement of paid tuition fee.
Location: Schulich Executive Learning Centre, 4700 Keele Street, Toronto, Ontario
