Events

Instructor

• Prof Bruce M Firestone, B Eng (Civil), M Eng-Sci, PhD

Guest Speaker

• TBD

Lecture Length: 

• 3 hours

Course Content:

• Guerrilla Marketing Research
• Guerrilla Marketing Techniques
• Publicity Stunts
• Ethics
• Social Media and Twitter
• Guerrilla Marketing research examples and Case Studies
• Twitter Nation and Facebook advertising
• Smart Truth and Political Cover
• Writing a Media Release/Earned Media

Outputs: 

• Build/Improve/Adjust your guerrilla marketing techniques, research & social media presence

Itinerary 

8:30 a.m. – 11:30 a.m.            Course Material – Lecture

11:30 a.m. – 12:00 p.m.          Lunch

12:00 p.m. – 12:30 p.m.          Guest Speaker w/ Q&A

12:30 p.m. – 1:00 p.m.           Networking

Instructor

• Tom Duxbury | Entrepreneur in Residence, Wesley Clover

Guest Speaker

• Dr. Bruce M Firestone | Founder, Ottawa Senators Hockey Club

Lecture Length: 

•  3 hours

Course Content:

• TBD

Outputs: 

• TBD

Instructor

• Prof Bruce M Firestone, B Eng (Civil), M Eng-Sci, PhD

Guest Speaker

• TBD

Lecture Length: 

• 3 hours

Course Content:

• Creditor Proofing
• How to avoid creditor hell
• Your Beacon Score explained
• Investing Vs. Saving
• Structuring your Financial Life
• Personal Holding Company

Outputs: 

• Financial strategy and structure
• Stages

Itinerary 

8:30 a.m. – 11:30 a.m.            Course Material – Lecture

11:30 a.m. – 12:00 p.m.          Lunch

12:00 p.m. – 12:30 p.m.          Guest Speaker w/ Q&A

12:30 p.m. – 1:00 p.m.           Networking

Instructor

• Prof Bruce M Firestone, B Eng (Civil), M Eng-Sci, PhD

Guest Speaker

• TBD

Lecture Length: 

• 3 hours

Course Content:

• Why Invest in Real Estate?
• Buying a home
• Buying residential rentals
• Buying Commercial Real Estate
• Buying Land
• Why Investors beat Savers
• Financing Real Estate Case Studies

Outputs: 

• How to get rich slow, slow
• How to own your own real estate

Itinerary 

8:30 a.m. – 11:30 a.m.            Course Material – Lecture

11:30 a.m. – 12:00 p.m.          Lunch

12:00 p.m. – 12:30 p.m.          Guest Speaker w/ Q&A

12:30 p.m. – 1:00 p.m.           Networking

Instructor

• Prof Bruce M Firestone, B Eng (Civil), M Eng-Sci, PhD

Guest Speaker

• TBD

Lecture Length: 

•  3 hours

Course Content:

• The Power of Branding
• Solution Selling
• Negative Cost Selling
• Finding Launch Clients
• Bundling and Co-Branding
• Negative Cost Selling Exercise
• Negative Cost Selling Examples

Outputs: 

• Knowledge on how to build your business

Itinerary 

8:30 a.m. – 11:30 a.m.            Course Material – Lecture

11:30 a.m. – 12:00 p.m.          Lunch

12:00 p.m. – 12:30 p.m.          Guest Speaker w/ Q&A

12:30 p.m. – 1:00 p.m.           Networking

Instructor

• Prof Bruce M Firestone, B Eng (Civil), M Eng-Sci, PhD

Guest Speaker

• TBD

Lecture Length: 

• 3 hours

Course Content:

• Using sponsorship as a bootstrapping technique
• Useful co-opetition
• Strategic investors
• Social norms v Commercial ones
• ROI is measured in terms of CPMs and engagement

Outputs: 

• Learn how to get sponsorship for practically anything

Itinerary 

8:30 a.m. – 11:30 a.m.            Course Material – Lecture

11:30 a.m. – 12:00 p.m.          Lunch

12:00 p.m. – 12:30 p.m.          Guest Speaker w/ Q&A

12:30 p.m. – 1:00 p.m.           Networking

ONLY 12 Spots available!

Selling for Optimum Success: This course will detail the sales process and how to approach each step from customer attraction or lead generation to the sale. We will look at ways to enhance the core areas of the Sales Process. From how Step one, (Research) can help you target and address your key niche market, to how to move to Step 2 and conduct the prospecting process more effectively to how to structure Step 3 (A client needs analysis) or a sales discovery with a client and then to delivering and developing (Step 4 a sales presentation) an award winning sales presentation. We will also look at the last step in the sales process (Step 5-Follow up) and the importance of following up and nurturing the client relationship so that you continue to serve the client and get their business. The take away is that each participant will have access to a more effective way to sell and work with a prospective client in a way that’s easy to manage.

A joint venture, Technicolour Umbrella and Alterna Savings Present

Selling for Optimum Success

If you’re like most business owners these days, you realize that it’s a challenging market place and you’ve got to have access to selling strategies that work. On October 21st & 22nd begin a 2 part half- day journey to help you get the results you want for your business to grow!

You will learn to shift how you approach selling and be able to achieve:

 How to make more effective prospecting calls

 How to tap into the power of niche markets

 How to break through your fears of prospecting and selling

 How to position yourself as a thought leader and an expert in your industry

 How to overcome objections and close the sale

 Position yourself as a solutions oriented consultant rather than an order taker

 Create great business relationships and how to present and negotiate for success

Plan to attend if…

• You want to sell more effectively and have a more direct targeted focus.

• You seriously want to get the edge. You want to work smarter not harder.

• You want to develop long term win-win relationships with your clients.

• You want to learn and tap into a sales process that works.

• You want to grow your business strategically and get clear on what your true value is and how you can communicate that more effectively to each prospect and client

• You are committed to your business venture for the long term and want to get better bottom line results for your business and for your customer!

ONLY 12 Spots available!

Selling for Optimum Success: This course will detail the sales process and how to approach each step from customer attraction or lead generation to the sale. We will look at ways to enhance the core areas of the Sales Process. From how Step one, (Research) can help you target and address your key niche market, to how to move to Step 2 and conduct the prospecting process more effectively to how to structure Step 3 (A client needs analysis) or a sales discovery with a client and then to delivering and developing (Step 4 a sales presentation) an award winning sales presentation. We will also look at the last step in the sales process (Step 5-Follow up) and the importance of following up and nurturing the client relationship so that you continue to serve the client and get their business. The take away is that each participant will have access to a more effective way to sell and work with a prospective client in a way that’s easy to manage.

A joint venture, Technicolour Umbrella and Alterna Savings Present

Selling for Optimum Success

If you’re like most business owners these days, you realize that it’s a challenging market place and you’ve got to have access to selling strategies that work. On October 21st & 22nd begin a 2 part half- day journey to help you get the results you want for your business to grow!

You will learn to shift how you approach selling and be able to achieve:

 How to make more effective prospecting calls

 How to tap into the power of niche markets

 How to break through your fears of prospecting and selling

 How to position yourself as a thought leader and an expert in your industry

 How to overcome objections and close the sale

 Position yourself as a solutions oriented consultant rather than an order taker

 Create great business relationships and how to present and negotiate for success

Plan to attend if…

• You want to sell more effectively and have a more direct targeted focus.

• You seriously want to get the edge. You want to work smarter not harder.

• You want to develop long term win-win relationships with your clients.

• You want to learn and tap into a sales process that works.

• You want to grow your business strategically and get clear on what your true value is and how you can communicate that more effectively to each prospect and client

• You are committed to your business venture for the long term and want to get better bottom line results for your business and for your customer!