Course EXP300

Exploriem.org (e.ORG)

Course EXP300 Summary

"Introduction to Entrepreneurship and Intrapreneurship-- the Way Ahead"

10 am to 3 pm Tuesday November 26th, 2002

The Marshes Golf Club, Kanata, Ontario.

Join Instructor Dr. Bruce M. Firestone, B.Eng.(Civil), M.Eng.-Sci., PhD., for an informative and interactive day.

Learn the principles of Entrepreneurship and Intraprenesuship and how you can apply these to virtually any stage of your career. You will master the fundamentals to personal career success. Course materials will be provided for your reference library after completion. In addition you will receive a certificate of completion at the end of the course and a three-month membership to Exploriem.org, to assist you in your professional metamorphosis.

The session will commence at 10 am and concludes at 3 pm with a one-hour break for lunch, which is included with the $350* CAD cost of the day.

In this Introduction, the students will be introduced to the underlying concepts of entrepreneurship and intrapreneurship including:

Getting the Business Model Right/Measuring IRRs

Sources of Bootstrap Capital

How to do a Two Minute Elevator Pitch

Examples of Guerrilla Marketing

Market by Media Release-- Sample Media Releases

Keys to Harnessing the Internet

25 Steps to Business Success and Business Ethics

Students will be expected to arrive with an example of 'Pixie Dust' and then during the course to create for themselves:

1. a business model for a new project, product, service or startup,

2. a two minute elevator pitch concerning the above, which will be presented in class,

3. a media release on it.

Students will be given a work book summary as a takeaway from the course.

Please review your luncheon options below and let us know of your selection when you register with us.

Menu Options

a. Cajun Spiced Roast Beef, Grilled Vegtables and Taboule Salad, Horse Radish Cream

b. Breast of Chicken with Brushetta, Roma Tomato, Buffalo Mozzarella, Roasted Peppers, Argula Garlic and Eggplant Bruschetta
Basil Olive Oil and 8 Year Balsamic, Served Over Fusilli Pasta

c. vegetarian option

For more information and to register, please contact Exploriem.org Communications Manager: Ms. Britta Herrmann, tel.: +1.613.270.9629.

(* plus GST.)

Course Links;

http://www.dramatispersonae.org/BusinessModelDefinition.htm

http://www.dramatispersonae.org/SelectingYourNextStartup.htm

http://www.dramatispersonae.org/CustomOutputsFromStandardInputs2.jpg

http://www.dramatispersonae.org/BusinessModelView.PDF

http://www.dramatispersonae.org/PixieDustDefinition.htm

http://www.dramatispersonae.org/PixieDustEquation.htm

http://www.dramatispersonae.org/PixieDustResults.htm

http://www.dramatispersonae.org/GuerrillaMarketingAndFinance/Creativity.htm

Internal Rate of Return

Sample IRR

http://www.dramatispersonae.org/GuerrillaMarketingAndFinance/BootstrapCapital.htm

http://www.dramatispersonae.org/SellingYourBusiness3.htm

http://www.dramatispersonae.org/LivableCitiesRecessions.htm